Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Facebook marketing is a valuable tool that many businesses use. Keep all of these tips in mind so that you can create the most effective campaign possible on Facebook.

Always respond to comments written about you or to you on Facebook. Keep an eye on your all and any twitter messages that contain your company handle. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Make sure that your Facebook page is spam-free. You can use filters to help edit the page and monitor content when you are away. You will be able to set up a list of keywords that will be filtered off of your page.

Facebook is a great place to share information. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it in this manner. Cross promote information between your official website, blog and Facebook. Facebook can bring you lots of traffic.

Know when you should and shouldn’t post on other walls. If you are posting on a page that isn’t your own, it can gain you attention. You want this to be positive attention. Create posts when there is something positive for you to say. Spamming other peoples sites can have negative consequences on your own site over time.

Ask people in your fan base to comment on your recent product decisions. Customers like to feel they are being heard. Get customers involved in decisions with your company or brand. For example, if you blog, ask readers to suggest post topics.

Approach Facebook marketing with a positive mindset. Because it has such a wide and varied audience, there is no limit to how this marketing strategy can benefit your business. Keep the advice in this piece handy to get the most results possible.