What is marketing on Facebook all about? What sort of opportunities are available there? What can one expect to gain once a campaign is complete? The truth is that the sky is the limit, and only your knowledge will hold you back. Read this article to learn all you can before you begin.

Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.

If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.

When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer. They also allow you to write in descriptions and additional information that your users will find helpful or interesting. Don’t neglect to describe your photos, you will be missing out on key SEO and search capabilities.

Be sure that your posts offer some value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. You don’t want to “sell” your customers too often because this will irritate them.

When your campaigns are failing, you may question what went wrong, but it’s often a lack of education which holds you back. Thankfully, you read this article and now have a thorough understanding of how to market correctly on Facebook. This means that your next campaign should be a profitable one.