When promoting your business through email, having a clear picture of a successful email message is essential. You must find a way to avoid the spam filter but also keep your email effective. Continue reading for some really great email marketing tips!

Don’t email people that you do not know. Mailing people who are not familiar with you or your product can look like spam. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. Your emails will not even be opened. Do not waste your time emailing people you do not know.

All emails should be proofread before they are sent out. You have to make sure all your newsletters and emails are letter perfect. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Double-check your links to make sure people can access your website.

Include special offers and promotions available only to recipients of your emails. This method of email marketing gives readers a good value for participating and motivates them to spread the word. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.

Prior to contacting customers through email, be sure to obtain their permission to do so. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.

The tips you read can help your messages go from junk to excellent; however, nothing will happen if you don’t apply them. Use them with your current projects or use the tips to start a new campaign altogether, and you will soon see increased business.