Nothing infuses a business like a great new marketing campaign, and there’s hardly any better place to launch that effort than on Facebook! This social media network is easy to use and very effective, if you do it right. The next few paragraphs are a treasure trove of information that will reveal the secrets to successful Facebook marketing.

Contests can be used to your advantage. Give discounts or prizes to people who share or actively market your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

You should give a product or service away to get people interested. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Try developing a group rather than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.

Use Facebook Offers to promote your special deals. Just create the offer and then make it a Promoted Post. A good offer will appeal to potential customers as well.

Use the custom tabs to maximize your Facebook marketing efficiency. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For instance, your current giveaway can have its own tab that lets your followers know how things work.

It can be very stressful to make positive changes to your business. Facebook can help you with your marketing, and then you’ll discover how quickly things can work for you. Use the advice given to increase the success of your business.