There is great buzz about Facebook as a marketing tool. If you’re a bit confused here, no worries. This article will break down all there is to know about Facebook marketing.

Try making a group as an alternative to creating a page. Facebook groups will encourage potential customers to establish their own community. You can also use a group and a page to give updates and allow users to share content.

Don’t neglect your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. You have to respect your audience if you want to be successful with Facebook marketing. Doing so creates brand evangelists that will spread the word to others.

Think through your updates before you post them. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Updates ought to be fun, informative and useful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

Be sure your posts are valuable. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

One way to make visitors get involved with your page is to hide some of your content from people that aren’t subscribed to your page. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.

With all of these tips, you now are ready to tackle some Facebook marketing. Now is the time to use the above information by signing onto Facebook today. The quicker you use Facebook for marketing, the quicker customers will be coming to your page. Start doing this right now!