In terms of Facebook marketing, you are likely to hear lots of stories about what works best. A lot of the suggestions are trendy and devoid of substance, which means they won’t make you much money. If you want a great foundation of marketing knowledge, this article is for you.

Creating a contest for your Facebook page is something that you can have some success with. You can boost your costumers and fans by offering something that they’d love to get. Update your Facebook page with the winners, and repeat this any time you want more fans.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, link a summary of your blog onto Facebook if you have one. Also, use your Twitter page to link up to Facebook.

 Consider Facebook a type of content-sharing venue. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it as a marketing medium. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You’ll soon see that you can get tons of web traffic from Facebook.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. This is because customers are random so they likely will not follow daily posts. As an alternative, consider advertising on Facebook instead.

Try to add value and relevancy to each of your Facebook posts. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Many people follow the new and trendy way to market their business because they are lazy. This article doesn’t concern just what is trending but sound advice for your marketing strategies. Use what you’ve just learned, and watch your business take flight