Marketers have come up with many different ideas about what a good Facebook marketing campaign should look like. They may not be what you need in order to market your products. The following advice will show you how to succeed.

Richard Vanderhurst explains that when marketing your business on Facebook, post professionally. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional, people will trust you.

Reply to people when they post on your page. This means checking you wall for questions or comments regularly. Respond to concerns, especially when it is a direct question or product concern.

Generate a buzz by offering a freebie through Facebook. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

It is important to have a lot of followers when using Facebook as a marketing tool. You should have 5,000 fans or more before you really start investing in marketing. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. Make sure it is the good kind. Post to other Facebook pages when you have something worthwhile to say. Do not engage in spamming of any sort.

Trends are just a lazy man’s way to get by. This information is based on some solid marketing tips rather than just alerting you to trends. Use what you’ve just learned, and watch your business take flight.