Millions of people log on to Facebook each day. You might well be among them. If you are a business owner you should learn how to harness this new tool so you can reach those people. Richard Vanderhurst shares valuable tips for using Facebook to market your business.

Be sure to link all content published online back to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Would a group better suit your needs than a page would? The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both of these options to keep your customers informed about and involved in your business.

Make sure to respond to all comments and inquiries sent to your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Do not hesitate to share a link to your site if an article or page perfectly answers their question.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

If updates are not relevant to your business, do not share them. You may want to discuss current events or share a person update, but remember these topics may not be of interest to your subscribers. If you must talk about other stuff, do it on your personal page.

You should now be much more knowledgeable on how to utilize Facebook marketing for your business. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. If you get to work today, success will come quickly.